Mane Haus xo

Freelance Work

Background

ManeHaus is a boutique hairstyling business specializing in personalized cuts, colour, and styling with a focus on building lasting client relationships.

Brief

Design and launch a website optimized for both aesthetics and SEO to ensure discoverability.

Results

Delivered a fully designed and optimized website, improving searchability.

Website Strategy

When building the ManeHaus website, I approached it not just as a digital brochure, but as a strategic growth tool. Every decision was intentional:

  1. User Flow – Designed a clear booking journey that minimized clicks from discovery to appointment, ensuring an easy, seamless experience.

  2. Brand Storytelling – Incorporated refreshed colours, imagery, and tone of voice to reflect the salon’s personality while appealing to its target audience.

  3. SEO Optimization – Structured the site with keyword-rich headings and metadata to increase local search visibility and drive organic traffic.

  4. Conversion Focused – Integrated calls-to-action throughout the site, balancing aesthetic design with functionality to generate client inquiries and bookings.