Tim Hortons
Organic Content living on @itsrund
The Context
No brief. Just brand love.
Tim Hortons was already part of my routines, opinions and everyday life, so it naturally started showing up in my content. What began as a few organic posts became some of my highest-performing Reels—without a partnership, paid support or brand brief.
The Content
From my Iced Capp obsession to trying follower orders, the content was built around real routines, opinions and conversations with my community—not product placements.
Each piece was concepted, filmed, edited and published by me for an audience of just over 1,000 followers.
The Results
12 organic Reels generated 442.5K+ views, with the top two reaching 264K and 117K respectively.
The biggest takeaway? The content travelled far beyond my existing audience because Tims wasn't forced into the story—it was already part of it.
